Google Analytics (GA) is a a very helpful tool offered by Google that generates detailed statistics about the visits to a website. The product is used by millions of Internet Marketers to analyze the traffic that comes to their site.
The basic GA service is free of charge and a premium version is available for a fee.
Google Analytics provides you with the ability to track and measure:
- The number of people that have visited your site
- The geographical location from where your site’s traffic is coming from
- The length of time that your visitors stay on each page
- The traffic sources of your site
- The conversions occurred on your site
- and much more!